Our Story

          Chum Core Baits offers anglers the finest soft plastic baits combined with an all-natural fish attractant enhanced with amino acids and bite stimulants to increase your chances of a strike. The idea for this unique bait was sparked when Chris DiModica, the company founder, was fishing on a remote pond in central Massachusetts with five friends. Frustrated that he wasn't catching anything while his friends were reeling in fish after fish with the aid of a spray-on fish attracting liquid, Chris wondered if it would be considered cheating if the fish attractant was already part of the bait when it came out of the package.

           This moral dilemma inspired Chris to develop the Chum Core, a soft plastic fishing lure that encapsulates a fish attractant gel made from real whole fresh bait, amino acids, and bite stimulants inside the perforated Chum Core. After two years of designing and development, the Chum Core became a reality, and the patented design was awarded a utility patent through the USPO, bringing a truly premium product to the market.

            The Chum Core design is unique and allows for continuous release of its fish attracting qualities through ridge vents fashioned into the body of the bait. The bait is ready to use right out of the package, and the perforated Chum Core is exposed, making it superior to all other odor-bearing baits and spray-on fish attractants. The Chum Core is designed to increase your chances of a strike, no matter which fishing style you prefer. Gain the advantage over your competition and your target fish with this advanced design, odor-releasing bait.

            At Chum Core Baits, we are proud to bring you the highest-quality soft plastic baits, with a focus on innovation and sustainability. Our goal is to provide a superior product that enhances your fishing experience, while also minimizing our impact on the environment. Try Chum Core Baits today and experience the difference for yourself.